2010年6月2日星期三

Why Is Digital Advertising So Lousy? Industry Is Too Smug to Innovate.

Is advertising the next casualty of the ongoing digital tsunami? For now, advertising looks like the patient who developed an asymptomatic form of cancer without realizing how sick he is. Such behavior usually results from excessive confidence in one’s body’s past performance, mixed with a state of permanent denial and a deep sense of superiority, all aided by a complacent environment.

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