Despite all of the success Apple (AAPL) has had with its Macintosh computers, the Mac has lagged behind Windows in personal-finance software.
The most popular program in the category, Intuit’s Quicken, comes in a Mac version. But it isn’t as good as the Windows version, dates from 2006, and requires an often tedious and flawed process for converting your data from the Windows version.
As a result, many PC owners who consider buying a Mac but rely upon Quicken resist switching. Or, they resort to work-arounds, such as installing Windows on their new Macs or keeping around an old PC—solely to run the more robust Windows version of Quicken.
This week, Intuit (INTU) hopes to alleviate this situation with an all-new $60 version called Quicken Essentials for Mac, or QEM for short. The company describes QEM as the first version of Quicken developed specifically to run on a Mac, as opposed to being copied from a Windows product. It also says the product was influenced by a Mac-savvy team from Mint, a Web-based personal-finance service Intuit acquired late last year.
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